What is Digital Marketing
Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote prod ucts and services.
In Digital marketing, We mainly deals with following components :
- SEO
- SMO
- SEM
- Email Marketing
- Affiliate Marketing
- Social Media Marketing and many more....
Also Read : what is Html ?
1.SEO (Search Engine Optimization)
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.
SEO is divided into two parts :
- On-Page SEO
- Off-Page SEO
On-Page SEO
On-page SEO (also known as “on-site SEO”) is the practice of optimizing web page content for search engines and users. Common on-page SEO practices include optimizing title tags, content, internal links and URLs.
Off-Page SEO
Off-Page SEO Although Off-page optimization has the same objective of increasing traffic, it is different from On-page optimization. In On-Page SEO, we deal with the factors that are in our control, i.e., within the website, but in Off-page SEO, the measures are taken outside the site, which is not in the control of a website owner such as blog submission, article submission, forum posting, etc.
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